Responsive websites have been designed in such a way that they can adapt to the devices that they are being displayed on. Whether a person is using a desktop, a laptop, a tablet or a smartphone, the website will adjust the content and images so that the layout makes sense for the device that the site is being displayed on.
Before responsive website design, a website would simply be displayed smaller or larger depending on the screen. The alternative to a responsive web design is an ‘adaptive website’, which is where a different version of a website has been created for mobile uses, for example. You can spot an adaptive web design by the URL, which is usually something along the lines of m.companyname.com or mobi.companyname.com. These websites usually don’t have all the features and functionalities of the desktop version.
The reason why you can’t afford to not invest in responsive website design is that the use of mobile phones continues to increase. The number of people browsing the internet and communicating via their mobile devices has surged and skyrocketed – and this trend is not going to change anytime soon.
In 2016, mobile web usage overtook desktop for the first time. The dramatic shift in behaviour means that everyone from banks, e-commerce websites and brick and mortar stores need to be able to give people the information, functionalities and features they expect from a website on any platform that they choose to use.
Our website design company can create a great looking, functional responsive website design for your brand. Contact us for more information today.